For 2011, the German National Tourist Board’s tourism campaign will focus on health and medical tourism. This includes health and fitness, spas, health resorts, wellness and beauty hotels, hospitals and clinics.
This 2011 campaign will showcase Germany’s modern and cutting-edge facilities, luxury hotels, spas and spa-towns. This is intended to appeal to travellers who value active and affordable holidays linked with culture and indulgence. The campaign will highlight the top German medical clinics for international patients as well as the tourist attractions of the nearby towns and cities.
Currently about 400,000 tourists visit Germany annually for health related holidays, and this number is growing. This is in addition to the estimated 70,000 medical tourists using German clinics and hospitals that are renowned for their excellent quality and reasonable prices.
Germany's healthy climate, healing waters, natural therapies and countless hotels, spas and health resorts offer programmes to refresh the mind and reinvigorate the body. The offerings include health and beauty care involving fun and physical and mental relaxation using a wide variety of therapies, massages and treatment methods. Around 300 mineral and mud spas, hydrotherapy resorts, climatic health resorts and seaside resorts in Germany offer a wide choice of preventive and therapeutic well-being treatments. Germany is a land of spas and thermal baths promoting health, beauty and well-being.